Why is Burger King sending hateful messages to thousands of smartphones

BRUCE BENNETT/Getty Images via AFP WANTAGH, NEW YORK – MARCH 16: An image of a sign for Burger King photographed on March 16, 2020 in Wantagh, New York. Bruce Bennett/Getty Images/AFP (Photo by BRUCE BENNETT/GETTY IMAGES NORTH AMERICA/Getty Images via AFP)

BRUCE BENNETT/Getty Images via AFP

BURGER KING – On the occasion of the International Day Against Harassment this Thursday, November 10, Burger King tried a communication stunt on social networks… which quickly turned into a defeat.

The previous day, this Wednesday, November 9, holders of the application of the fast food chain who had activated notifications received unusual alerts: “You’re ugly”, “you’re poor”, “you’re worthless”

Just a few moments ago the application explained to users, through new pushes, that they had just experienced harassment like thousands of children who could be victims.

“It’s hard to take this kind of thing with humor”

Behind this campaign, Burger King really wants to encourage customers to come and eat in its establishments to help the association Les Papillons: Child Abuse., whose profits from King Jr menus will be given to them.

Unfortunately for the brand, this campaign does not seem to have convinced many people on social networks, many Internet users who do not understand the process or regret that it revives the past traumas of harassed people, as you can read in the messages below.

“No one said it’s a bad idea to send messages like that to former victims of harassment? To people who are not emotionally stable? »asked a Twitter user. “Too much of a contradiction, it’s ugly to take this kind of thing with humor”lamented another.

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