BRUCE BENNETT/Getty Images via AFP
BURGER KING – On the occasion of the International Day Against Harassment this Thursday, November 10, Burger King tried a communication stunt on social networks… which quickly turned into a defeat.
The previous day, this Wednesday, November 9, holders of the application of the fast food chain who had activated notifications received unusual alerts: “You’re ugly”, “you’re poor”, “you’re worthless”…
Just a few moments ago the application explained to users, through new pushes, that they had just experienced harassment like thousands of children who could be victims.
Like this: https://t.co/2TEC3CXgUK
— Burger King France (@BurgerKingFR)
“It’s hard to take this kind of thing with humor”
Behind this campaign, Burger King really wants to encourage customers to come and eat in its establishments to help the association Les Papillons: Child Abuse., whose profits from King Jr menus will be given to them.
Unfortunately for the brand, this campaign does not seem to have convinced many people on social networks, many Internet users who do not understand the process or regret that it revives the past traumas of harassed people, as you can read in the messages below.
“No one said it’s a bad idea to send messages like that to former victims of harassment? To people who are not emotionally stable? »asked a Twitter user. “Too much of a contradiction, it’s ugly to take this kind of thing with humor”lamented another.
Aski/ this is an anti-harassment campaign, when did you think it was a good idea lol? Like you… https://t.co/bpdqHJUr0H
— TKi🌏Shy (@ourson_perplexe)
Burger King’s publicity is damaging. A great team like that, no one said it was an idea… https://t.co/VVfLCzcChm
— 🧀 (@enyzsan)
The worst awareness campaign I have ever seen at Burger King
— 🚩 (@chaadorablee)
Campaign against bullying and they talk about a good reason to do this… You are really stupid. https://t.co/KUTTx2FdWS
— M. (@loveandsabr)
I’m a big fan of Burger King and Buzzman communication in general but this is a disaster… https://t.co/ESOJiFRAUe
— IzVekek (@epicplaycp2)
I don’t know about you, but I think it’s been a while since the community limit… https://t.co/d1kVyTMOIc
— Kai Darys (@Macinsh0t)
I have never seen such a grossly corrupt campaign! To raise awareness of harassment when there are traumas in… https://t.co/aWHn1e0cfS
— Goshiiki (@Jea_nana)
Fire your com team. True. https://t.co/7KZdGnrBpH
— Saint Rita 👁 (@SainteRita_)
And all of a sudden, @BurgerKingFR about the fact that after your campaign, the victims are testifying what should be… https://t.co/MMWTHP8CV1
— Nellaes 🐼🖌 (@Edel_Lyne)
EXCEPT THAT. Among the people receiving these messages, some are past or current victims. AND YOU… https://t.co/s1uoQHWDAc
— PurpleNessa (@PurpleNessa)
It’s really hard for those who have experienced harassment, we have a lot of trauma. you alone… https://t.co/Dtn1NsZZuU
— Guim (@SafahireGuim)
On the contrary, it is ugly to take such a thing with humor. I won’t be a customer I think https://t.co/7lxpYW1Pu7
— Arcalou🌙🎃 (@arcaloulevrai)
See also at The HuffPost :