Game news Call of Duty Modern Warfare 2: A billion dollars, why and how?
While God of War Ragnarok is upon us, another video game blockbuster is making a lot of noise. Yes, Call of Duty Modern Warfare 2. In just a few days, Activision’s new opus has a chain of records and it is not ready to stop. Why such interest?
In a few words: 1 billion dollars generated in ten days. This is the latest record set by Call of Duty Modern Warfare 2, released on October 28, which stole the show from Black Ops 2. The 2012 installment took five more days to reach this symbolic milestone, at the time that Activision’s FPS is on top. form. Now – after a Vanguard (2021) that “did not live up to the publisher’s expectations” – Call of Duty is back in full force. Clearly, Modern Warfare 2 is on its way to being made best selling album and profitable franchise. Other numbers: 800 million dollars made in three days and the best dematerialized launch for a “COD” on PlayStation.
“Connecting the world through joy, fun and competitive excitement is key to our success. Modern Warfare 2 delivers that to millions of players faster (…) than ever before.” – Bobby Kotick, CEO of Activision-Blizzard
Modern Warfare, a guarantee of quality
For Activision, time comes with comfort. As mentioned above, the performance of Call of Duty Vangard, last year’s episode, did not satisfy the American company – there is no exact figure but the FPS was quickly caught by the Elden Ring… A year ago, the Black Ops Cold War was better, but the last bang of Call of Duty came in 2019 with the release of the Modern Warfare reboot. This is the biggest success of the license to date, over 30 million units sold in the latest news! After that, Activision started “the most ambitious plan in the history of the franchise”, which refers to the period beyond “3,000 employees“on the bridge.
This is the first element of the answer to explain the meteoric start of Modern Warfare 2. Its big brother – Modern Warfare 2019 – symbolizes a very strong brand. Above all, in 2019 and then 2020, newcomers entered the equation: Call of Duty Mobile and Warzone – two free and successful games, one on the phone, the other on PC | console. A primary gate for new arrivals, due to the arrival of COVID and lockdown (March 2020).
New standard Call of Duty
Basically, until now, Call of Duty doesn’t have a huge following – despite the massive loss of players in April, mostly blamed on Vanguard. Players who are now clearly related to the contemporary identity of Warzone and Modern Warfare. On Twitter, a athlete explaining to us, for example, that avoided Black Ops Cold War and Vanguard after playing the 2019 episode and the battle royale a lot: “I want a change of scenery”. It adds the reputation of Infinity Ward, a “benchmark” studio for the Call of Duty franchise, as well as strong marketing, with events and streamers, its beta, an early access campaign -access.
Especially since, once again, Modern Warfare will be accompanied by a new Warzone and a mobile game! Warzone 2 thus arrives on November 16, while Warzone Mobile (with 20 million pre-registered accounts on Google Play) is expected for 2023 … 2 – opus that marks the beginning of “the 2.0 era” for Call of Duty, to use Activision’s formula. Because yes, a new graphics engine is in the game, with new possibilities in terms of gameplay, and even a new weapon interface. A season that reserves – without a doubt – other great figures in the future.