A former smartphone market leader believes the mobile phone industry is nearing its end. By 2030, virtual reality headsets and augmented reality glasses should disrupt consumer habits.
iphone, a former flagship brand in the mobile phone industry, expects to lose the smartphone market in the near future. Asked by our colleagues from The Spokesman, Nishant Batra, director of strategy and technology at Nokia, believes that the rise of the metaverse will be accompanied by the death of the mobile phone.
“We believe that this device will be surpassed by an experiment in the metaverse in the second half of the decade”explained Nishant Batra.
Also read: How the French government is preparing for the rise of the metaverse
Will AR glasses and VR headsets replace smartphones?
Instead of the ubiquitous smartphone, users will be equippeddevices for virtual and augmented reality. In other words, connected AR (Augmented Reality) glasses and VR (Virtual Reality) headsets should gradually replace the smartphone. This is in any case the opinion of Nokia.
“Broad adoption of the technology by businesses and consumers is essential for it to work, and it will also depend on the availability of affordable and ergonomically connected wireless virtual reality and augmented reality devices. “, argues Nishant Batra.
One of the obstacles to the democratization of the metaverse lies in the the design of easy-to-use tools at an available price. For Nokia, the digital world will remain reserved for a few Internet users as long as the price of headsets remains high. In a post on the Nokia site, the technology director also pointed to that consumers are very sensitive to issues such as price and ease of use,
Many tech giants are already gearing up for this massive shift in behavior. The Meta group, which is betting everything on the metaverse, plans to launch the first glasses for augmented reality around 2026. In anticipation of the democratization of the metaverse, the company has also launched several VR headsets under the encouragement of Its CEO is Mark Zuckerberg. The meta markets, for example, the Quest 2 or the Quest Pro, is a higher headset.
The smartphone giants are turning to the metaverse
Same story on Apple’s side, the world’s significant number 2 smartphone. The Cupertino giant should present it first mixed reality headset, which combines augmented and virtual reality, during January 2023. At the same time, Apple is working on a pair of AR glasses, closer to a classic pair of glasses, to attract the general public. Currently, this project is called Apple Glass.
Some smartphone manufacturers are now negotiating the transition to mixed reality. This is also the case with Xiaomi, the current world number 3 in the market. The Chinese brand unveiled the Mijia Glass Camera, AR glasses intended only for China, last summer. We should also mention the Air Glass from the Chinese frim Oppo, a subsidiary of the BBK Electronics group.
For the record, Ming-Chi Kuo, a famous analyst specializing in the mobile phone industry, agrees with Nokia and prepares for the death of the smartphone. The financial expert also estimated that the iPhone will be on its knees by 2030.
” Apple’s goal is to replace the iPhone with augmented reality in ten years, which represents the need for augmented reality headsets to exceed at least one billion pieces in ten years. said Ming-Chi Kuo in a financial report published in 2021.
In anticipation of when mixed reality will replace phones, Apple is actively working on fully autonomous AR glasses. The upcoming Apple Glass is a must work without being connected to an iPhone. For Nokia, VR/AR accessories will be more democratic if they free themselves from the smartphone. That being said, it should be noted that the latest Meta helmets are fully autonomous. So, are you ready to lose the mobile phone?