This is not a surprise to anyone, as Puyo recalled last night when commenting on the announcement of the closure of Stadia on January 18. We remember the attendance figures that leaked, and reported that almost 40,000 users of the platform some months after its launch. However, many developers continue to adapt their old or future games to the platform for a very good reason: Google offers them a golden bridge. The Stadia ports almost pay for themselves, albeit with an audience that we think will become more limited over time.
The failure of the service is not surprising, as Aadit Doshi quipped, game programming at Rocksteady Studios.
To be fair, Google Stadia has faced terrible difficulties in the last 3 years, having to deal with:
– a global pandemic that forces people to turn to online entertainment.
– graphic cards and lack of console, which creates a high demand for alternatives.
If only they were on the market at a better time
— Aadit Doshi (@AaditDoshi) September 29, 2022
“In all honesty, Google Stadia has had everything against it for the past three years: a global pandemic that forced everyone to get online gaming, but also a lack of graphics cards and consoles that created a high demand for alternatives. in the market in better times.”
Not all developers have this bite, and most directly complain about the economic future of their studio as well as Google’s lack of communication with co-contracting studios. This is the particular case of Tom Vian of SFB Games, who will launch Tangle Tower tomorrow and discovered the death of Stadia in the press like everyone else.
Tangle Tower is launching on Stadia in 2 days, and this article is the first I’ve heard about it shutting down 😢 https://t.co/Pu0UPTQlRn
— Tom Vian (@SFBTom) September 29, 2022
This is also the case with Brandon Sheffield from Necrosoft Games, who will release a new title on the platform.
I know everyone is having a good time laughing at this but stadia has the best dev revenue of any streaming service, and launching Hyper Gunsport there will offset our dev costs. We launched there in November and are now in a very difficult situation. https://t.co/ZM8MfKrc5A
-brandon sheffield (@necrosofty) September 29, 2022
“I know everyone has a good laugh at Stadia’s failures, but it’s the biggest revenue stream among streaming services, the launch of Hyper Gunsport will reduce our development costs . a more difficult situation. I don’t know yet what will happen when we launch Stadia (we always release on other platforms), but Google pays a percentage of the time played per Stadia Pro user, which is a guaranteed return on investment, I will find out soon, but we are counting on a few months of player use to recover our investment.“
Financial questions abound, like Mike Rose of No More Robots.
Oh my god https://t.co/3lX9ExEfKB
We have a game coming to Stadia in November. Who would have guessed that Google would refuse to pay us the money they owe us for this
—Mike Rose (@RaveofRavendale) September 29, 2022
“Oh my god, we have a title coming out on Stadia in November. Who wants to bet that Google will refuse to refund us the money it owes us? For all those asking why we won’t publish more on Stadia, so. Three hours later, we still have no email from Stadia, and no one can see what will happen to our games, nothing. Actually, it would have been better to say it in advance or even contact with his business partners, right?
Fortunately, a recent tweet from Olde Sküül boss Rebecca Heineman shows that Google has since reached out to some of its developers.
Drowning my sorrows with Diet Dad’s Root Beer. At least Google has reached out to us and is working to ease the pain caused by our title for stadia being cancelled. At least it is on other platforms, but still. Well. #stadia#aray#rip#googlestadia
– Rebecca Heineman (@burgerbecky) September 30, 2022
“At least Google reached out to us and we’re working together to minimize the damage from the cancellation of our game’s release on Stadia. It’s still on other platforms, but still, ouch.”
It’s unclear what kind of compensation Google might offer, with contracts likely to include a service shutdown clause. Do developers maintain the benefit of milestones paid during development progress? We hope so. But are they compensated for the loss of lost revenue for the long-term operation of the platform? Nothing is so uncertain, and we risk not learning it for a long time.
In any case this is the end of a service that is not easy for companies that decide to use it. We recall, for example, the cancellation of the port of Terraria on Stadia because the game’s creator deleted his Google account during development.