Video interview – All Dacia’s electrification program with its managing director!

Maxime Fontanier asks Denis Le Vot your questions about electrification, the continuation of an affordable offer, the places where Dacias are manufactured and the future of the Manifesto concept. The participation of the brand to a more global policy of the Renault group, the managing director answered frankly. Their office: The restyled Dacia Spring.

More than 30 years of career in the Renault group

The Managing Director of the Dacia brand since January 1, 2021, Denis Le Vot joined Renault’s sales department in 1990, after studying at the Ecole des Mines de Paris. In his career, he represented Losange in different parts of the world, from Russia to Turkey, from G9 Europe to Eurasia.

Sailing the Alliance marks, he knew too. In 2018, he is the Chief Executive Officer and Chairman of the Management Committee of Nissan North America. In addition to his current position at Dacia, he is a member of the board of directors of the Renault group.

This rich career in the big house in various management positions gives a particular legitimacy to the boss of the brand of Romanian origin to answer questions from the readers of Automobile Propre and the public who regularly visit our Youtube channel.

The electrification of the Dacia range

Most of the 78 questions asked by our followers relate to the electrification of the Dacia range. Thus: ” When will there be an electric family compact? » ; ” Is there a replacement for the electrified Logan with a tailgate? » ; ” Can you tell us more about the future electric vehicles planned in the range? » ; ” Are you planning to upgrade Spring with more autonomy? “.

Denis Le Vot first emphasized the group’s strategy in which ” each brand is invested in a role “. Renault, for example, became the leader in electricity in Europe “.

And Dacia? ” Its credo is to offer essential cars, with a choice of content, and therefore with very affordable models. “. In the new market, cars are always more expensive. ” More and more customers are coming to buy Dacias because of this “, assured the DG.

The Spring example

Spring is a Dacia. It is a car that measures 3.70 m, has a weight of 970 kg, does not exceed 125 km / h, and it is an electric car with an autonomy of 300 km. You can say that is not good. But this is a car that costs less than 20,000 euros. no one does that “explains Denis Le Vot.

We are very proud to offer electric mobility to as many people as possible. And that’s exactly what Dacia is. Dacia made choices and entered the market when it had something to offer that was different and unique in its essence “, he translated.

This is how Dacia intends to develop traction battery models, at its own pace, by recovering the group’s technologies to electrify its cars. ” Next year we will see the Jogger hybrid “, promised Maxime Fontanier the CEO of the brand with the new DC logo.

An electric compact based on the Zoé?

Will we rush to be the first to offer electric cars with 600 km of autonomy and a full recharge in 17 minutes on the highway? The answer is no! said Denis Le Vot, referring to 2036 for a fully connected range.

Our journalist imagines Dacia has recovered ” the well depreciated base of the Renault Zoé to create an important vehicle, at a low manufacturing cost, that meets the demand for an electric compact “. A scenario that does not seem to be maintained because of a technological choice: ” Dacia is now developing its range on the CMF-B platform that served as the basis for the Sandero 3 that was launched 18 months ago “.

And this is on a global level. The Logan, Jogger, Duster and upcoming Bigster are gradually adopting it. ” The next generation is really asking electrification “, However, reported the interlocutor of Maxime Fontanier.

Dacia’s move into the upmarket

The readers of Automobile Propre are worried about the upward movement of the market observed by Dacia, while they think that they have a good option to get a cheap car. They fear the gentrification of the brand, as do other groups. So, for example, Skoda and Seat of Volkswagen. ” Dacia remains Dacia “, wants to assure Denis Le Vot.

What is the cheapest car in each range? it’s a Dacia. What is the cheapest electric on the market? it’s a Dacia “, he remembered.

We have two customers who are looking for the cheapest car – the affordable part of Dacia, but more and more customers who say ‘That’s enough, cars are too expensive, now we make choices, we already. going to buy something simple, that works well. And so they chose Dacias “, he objected.

The Sandero and the Jogger as an example

The Sandero, whose declination Stepway was 4,000 euros more expensive a few years ago, now represents 75% of sales. Same observation with Jogger, where 85% of copies were bought ” in the highest mixing of all equipment “.

How can this reversal be explained? ” In competition, a 7-seater car starts at around 25,000 euros. Our first prize is 16,000 euros. Most customers say to themselves, ‘But at this price, I took 7 places, the Wi-Fi, the telephone replication, the air conditioning, I took everything. “, compare Denis Le Vot.

We will never increase the price. Access pricing is still very competitive compared to the competition, but we are in the process of adding to the mix “, he justified.

Also read
DACIA Spring test: at this price, it’s a hit!

Production abroad…

In the questions you sent us, the question of creating brand models came up several times. Now, ” 90% of Dacias, such as Sanderos, Joggers, Dusters, etc. manufactured in the same basin as the Renaults, because these are cars derived from Renault platforms, with the same suppliers, the same component manufacturing plants “.

This is why they are mostly gathered in Romania and Morocco today. For Spring, it’s different, because it already exists. The Renault group hesitated, then decided to import it to France to ” give access to electric mobility to as many people as possible, by bringing it from China where it is manufactured “.

A scenario” very Dacia and that is good for the development of the electric market “, underlined the CEO of the brand.

…and the carbon footprint

What about the carbon footprint of Spring imported from China? ” Full chain carbonation is very complicated to calculate. I still think that a small car of 970 kg with a small battery like ours, in general carbonation, even if the boat is needed, is not necessarily the worst car on the market. “, estimated Denis Le Vot.

Is it possible to restore the activity in Europe or in France? ” We ask ourselves every day, for the future. But you need to understand that moving a factory is difficult to do, and it will not solve the problem. The factory is 6% of the value of the car. There are hundreds of suppliers around that make parts “, he requested.

For illustration: It’s like buying a fridge in spare parts and having the parts shipped from all over the world to assemble it at home. From the point of view of transport and CO2, it is better to buy a refrigerator imported from Asia, because it is difficult to transfer all suppliers. “.

Trust in Asia through batteries

Advocating for our readers, Maxime Fontanier insists on stimulating confidence in Asia due to the production of battery cells. His partner was invited to ” see the question in its entirety “, and to discuss it with” entire Renault group and the eponymous brand in particular.

Losange who wants to be the electric champion, even outside of France, many questions are discussed inside: ” Where do I make the batteries? Battery technology? Machine technology? Bring back the entire electric car ecosystem in France? Which has a very clear role in the positioning taken by the Renault brand “.

And for Dacia?

Dacia is a kind of insurance, or Renault’s spare tire. And this is important for the balance of a group. If electrification happens quickly in the market, then better, Renault will be there. But if it slows down a little, because of the price of cars, because of the economic crisis, Dacia is in a supporting role. The 2 answer each other. It’s designed, it’s built as a balance of brands “, developed the DG.

When will Dacia be electrified? What types of cells? What is the choice of technologies? All these questions you ask yourself have answers from the electrical developments of the Renault group. “, he summarized. ” When the time comes, we will use technologies from the Renault group. Like Dacia, Dacia makes choices “, he rephrased.

Concept Manifesto

Many of you admired the Manifesto concept, regretted or feared that it would find a commercial following in Dacia. Maxime Fontanier asked Denis Le Vot about the future of this charming minimalist device: ” A competitor to Citroën Ami, does that make sense to Dacia? “. Amused, his interlocutor immediately dropped: ” I promise you, we didn’t ask ourselves this question. “.

Basically, because Dacia is at the crossroads, we came from a cheap car where design is not so important, and we now know that we have a lot of potential with the CMF-B platform, which we can sell crossovers. , C-segment vehicles in Germany for 2 years, we said to ourselves that we cannot present ourselves to the market as we have always done “, he corrected.

So we changed the design, repainted the house, changed the logo, changed everything. This is to explain what Dacia is and why we are looking for excellence, to show that excellence can be cool at the same time. We said to ourselves that in order to explain it, we have to do it, and there are no limits, no standards, no rules “, he described. ” The competition is open: what will happen to the Manifesto? “, he concluded.

We invite you to find our videos on Youtube. By subscribing and agreeing to receive notifications, you will be quickly notified of our new publications.

Leave a Reply

Your email address will not be published. Required fields are marked *