Big TV bosses aired their differences publicly in La Rochelle

The conflict between TF1 and Canal +, TF1 / M6 merger or even the arrival of Netflix in TV advertising: the current audiovisual issues were invited on Friday during the great traditional debate of the festival.

The TF1/Canal+ conflict, the TF1/M6 merger, the arrival of Netflix in TV advertising: the burning audiovisual issues were invited last Friday during the great traditional debate of the La Rochelle fiction festival that brought together the big bosses and main players in the sector.

The set of the debate promises to be spicy because of the guests invited to the debate in “growing painsof fiction and the commercial wars that disturb them, except for this annual meeting in La Rochelle where audiovisual professionals present their new fictions for the coming year. The first to throw a stone into the pond, Gilles Pélisson, CEO of the TF1 group, who is currently in a commercial and legal dispute with the Canal + group, which since the beginning of September has interrupted the broadcasting of free TF1 channel, which failed to find. a financial agreement for distribution between the two groups.

The customer of Canal+a prisoner“, criticized the number one of TF1, separated from a seat – that of Delphine Ernotte, president of France Televisions – by the president of the executive board of Canal +, Maxime Saada. “Distorting the competition when you know you don’t risk losing your customers is pretty easy and I find it shocking and that’s not my business ethics.“, he shouted. In Canal+, unsubscribing is possible once a year but, “if you miss this window, you’re crazy and I call it the +prisoner client theory+“, argued the leader.

Three days earlier, TF1 admitted in court that Canal+ restored its channels on the TNT Sat satellite offer, allowing homes not served by terrestrial DTT to receive TV. A decision will be given on September 22 in this case. “For us, it’s simple: we broadcast all free channels and our subscribers are not ready to pay for TF1, which is a free channel.“, answered the boss of Canal +, remembers that TF1 admitted “a considerable increase» at 50%.

Verbal games

Soon the proposed merger between TF1 and M6, which is currently being studied by the Competition Authority, was also invited into the debate. “The college thinks“and”it may not be an easy decision“, stated Gilles Pélisson, evokes “very violent opponents of this ambition“. “We see the arguments against us, we know it“, he said.

For his part, Thomas Valentin, vice-president of the management board of M6, estimated that whatever the decision of the Authority “the market (is) having to adaptto find solutions forbetter amortize the cost, right“to”to put more money per program“. “We are in an ultra-competitive market, as if 20 years ago ABC, CBS, NBC and Fox landed in France with all American programs in French and French programs, that’s the kind of what is happening now on platforms and with incredible speed“, he defended.

This adds up to a steady decline in terrestrial television viewing time, especially among the under-50s, he explained. Another thorny issue for television channels: the arrival of Netflix in their advertising market. An artist like thissector disruptor: will it inform its audience? Its advertising performance?“asked the TF1 boss.

A concern that Maxime Saada, the only speaker on the panel of guests who was against a TF1/M6 merger, was rejected. “The television advertising market has never fallen in the last ten years, there is absolutely no digital replacement today“, he objected. Advertisers choose television advertising for “reach a large audience simultaneously, without platforms and in this market, the TF1-M6 group will not even be dominant, but monopolistic“, he advanced.

Leave a Reply

Your email address will not be published.