the feud between the influencer’s agent and the rapper is summed up in six actions

“The press doesn’t consider you a whistleblower if you’re a stalker.” Magali Berdah did not mince his words, Wednesday, September 14, during a press conference that was expected by many media, including The Parisian. Without naming him, the reality TV influencer’s agent pointed to Booba. He filed a complaint against the rapper and against X in May for cyberbullying. The investigation is ongoing. The self-proclaimed “Duke of Boulogne” for several months launched the criticism of scams among influencers. Facts also investigated. Franceinfo traces the thread of the remote conflict between the two personalities.

Act 1: Influencer Marc Blata accuses Booba of wearing a fake watch

The controversy started in December 2021 when former TV candidate Marc Blata targeted Booba. Based in Dubai since 2019, he launched the rumor that the French rapper would wear during a shoot a fake watch from luxury watchmaker Richard Mille. The wick is lit. Stung, Booba replied, targeting the influencer and his cryptocurrency and trading business. It is partly thanks to these activities that Marc Blata, and his wife Nadé, also an influencer, ensure a comfortable lifestyle under the palm trees in Dubai.

On his Twitter account, the rapper challenged other influencers like Dylan Thiry or Maeva Ghennam, who earn money by collaborating with “drop-shipping” sites. This system consists of selling more expensive products, usually of poor quality, that are bought on sites like Alibaba or AliExpress.

Act 2: Magali Berdah filed a complaint against the rapper for harassment

One thing leads to another, Booba (Elie Yaffa in his real name) returns to one of the “fathers” of this small virtual world: Magali Berdah. At the head of Shauna Events, a company created in 2016, the agent mediates between brands and reality TV muses, for a percentage of their bargains. The 40-year-old claimed to be the victim of a cabal from the rapper and his fans on social networks. When he pushed the door of a police station to file a complaint on May 25, the “Touche pas à mon poste” columnist mentioned one of Booba’s tweets that ignited the powder a few days earlier, according to him .

In this complaint, which the magazine “Complement d’Enquête” was able to consult, the businesswoman says that she received “Several hundred messages and death threats”some of them “anti-Semitic attitude”. Internet users will go as far as to say “stoned” and on “shaping the head like Samuel Paty”, This teacher was killed by a terrorist in October 2020 in Conflans-Sainte-Honorine (Yvelines). His number and address were leaked online. The parquet opens immediately an investigation for “threats of death, harassment through electronic communication, public insults due to origin and sex”, entrusted to the national center for the fight against online hatred.

Act 3: the “Duke of Boulogne” launches the hashtag #influvoleurs

Strengthened by his million subscribers in social networks, the rapper improvises himself as a whistleblower of scams trending in the universe of Instagram influencers and consorts. On June 27, he launched the hashtag “#influvoleurs” and opened the mailbox of the same name. So he collected many testimonies. According to these messages, which the “Complément d’Enquête” was also able to consult, These buyers claim, with supporting invoices, to have ordered items with promotional codes from influencers who work for Shauna Events and have never received a package or saw their money again, despite several follow-up emails. If the product was delivered to them, it was a fake made in Asia.

Assisted by his lawyers, Booba filed two complaints, at the end of July, for “misleading commercial practices” and “organized gang fraud”. One pointed to Shauna Events and the other Marc Oceane Singainy Tevanin, aka Marc Blatafor his trading and cryptocurrency activities (NFT – non-fungible tokens). According to these complaints consulted by the “Complément d’Enquête”, “This appears to be a complex and organized scam system, centered around the company Shauna Events”a “System fed by the passivity of social networks and especially Instagram and Snapchat, used by influencers to promote scams”.

Act 4: the justice ordered the removal of the rapper’s Instagram account

Together with her lawyers, Magali Berdah got the closure of Booba’s Instagram account (@OKLM), as well as her Twitter account (@booba) temporarily. The rapper quickly opened a new Instagram account (@elieyaffaofficiel) and appealed to the judge of the chambers to request the cancellation of the court’s decision. The criminal court in Marseille must give its deliberation in this case on October 3.

“My client does not have any responsibility for these facts and actions. And Mrs. Berdah, who sometimes has some liberties with strictness, has never dared to claim the opposite and no one has accused Booba least anti-Semitic statement”reaction of the artist’s lawyer, Patrick Klugman, in a press release.

Act 5: an investigation is opened into the practices of Shauna Events

The prosecutor’s office in Grasse (Alpes-Maritimes) opened an investigation on September 6 following the complaint filed by Booba for “deceptive marketing practices”. The investigations, entrusted to the Antibes police station, where the company Shauna Events is registered, do not take into account the facts of the “organized gang scam” denounced by the rapper. “We are happy to see that the elements criticized will result in an investigation”then confessed to one of Booba’s lawyers, Ivan Terel. Another complaint by the rapper, targeting Marc Blata, was forwarded to the Pontoise public prosecutor’s office, which has territorial jurisdiction.

Act 6: “I will not be silent”, launched Magali Berdah in a press conference

Two days after the broadcast on France 2 of the magazine “Complement d’Enquête” on “scams” and the business influencer, Magali Berdah held a press conference in Paris about the harassment she accused Booba of. “What happened is very serious, it happened in front of everyone”, he said, without naming the rapper. “I cannot accept that (…) the fight to protect our children, our families, from the excesses of the internet (…) is entrusted to a person who stirs up hatred in the networks until now”he added, tears in his eyes. “Everyone will bear their responsibilities. For my part, I remain standing and I will not remain silent”insisted the owner of the Shauna Events company.

At his side, his lawyer Antonin Gravelin-Rodriguez listed the “over 100,000 posts” who would have targeted his client or his relatives, some of whom were anti-Semitic. The council refers to ten complaints or additional complaints filed between May and August, which, according to him, will be completed soon, for acts of “harassment”. He also spoke “five complaints” for other crimes, including attempted extortion or assaulting his client’s daughter. A press conference where Booba did not miss a single crumb and that the rapper mocked on social networks.

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