Axa Switzerland probably didn’t expect the media frenzy their staging video sparked. After simulating a fire in a burning Tesla, the insurer apologized.
Axa insurance has finally apologized. In a post titled “AXA apologized for the 2022 crash tests “, the company returned to the controversy, which arose after it was distorted in a crash test of a Tesla.
In wanting to demonstrate the risk of fire in electric vehicles, the insurer has overtaken the facts. For the filmed and broadcast demonstration, the Tesla was without a battery and the fire that followed the crash test was created using pyrotechnics. Caught in the act of manipulation and lying, the insurance group finally reacted and apologized.
Sorry, yes, but the damage is done
If we are talking about the video simulating an accident, or the survey carried out by Swiss customers, no one goes to the communication of Axa Switzerland. The insurer may apologize, of course the damage has been done. Anti-electric vehicles have every opportunity to recover the image of the insurer to continue to explain that the electric vehicle can be dangerous …
In its message, the company AXA Switzerland shows that it does not want to harm electric vehicles: ” We regret that the 2022 edition of the crash tests may have brought a bad impression of electromobility or created misunderstandings about it. We are convinced that the electric transition will play an important role in the future of automobile traffic. That’s why we believe it’s important to take a closer look at electromobility and the safety it offers. »
The brand itself also acknowledged that the test was very distorted: ” In addition, the crash test conducted with a Tesla brand model did not cause damage to the underside of the vehicle that would likely trigger a battery fire, contrary to what the recorded images suggest. .. In its study, Axa Switzerland wants to challenge the population with the fact that the underbody is a particularly sensitive area in electric cars.
Finally, is it necessary to specify that a thermal vehicle may well leave the oil sump in the same conditions? In contrast, battery packs are better protected than the mechanical parts of many internal combustion cars.
Axa is still justified in studying it
Instead of stopping to acknowledge its mistake, Axa Suisse tried everything to justify its statement: ” AXA Switzerland statistics show that, compared to drivers of traditional combustion vehicles, owners of electric cars are responsible for 50% more collisions that cause damage to themselves. auto. They also show that drivers of high-speed electric vehicles are more likely to cause damage to their own car or the cars of third parties. It is to these statistical results that we want to draw attention during this year’s crash tests, while presenting the dangers that may arise in accidents involving electric cars. »
A way of trying to save face risks exacerbating resentments. In many Tesla communities, and even more so in electric vehicles, we have seen comments from customers of the Axa group who are shocked by the approach, saying that they are ready to change insurers.
You have to go to the end of the long message to read an important element: ” We clarified in our press release that, according to statistics from AXA Switzerland, electric vehicles are less flammable than conventional combustion vehicles. However, we must recognize that published images give a different impression when taken out of context. »
So why would you want to do a crash test that shows the opposite? Want to play with fire, sometimes we get burned.