The Starbucks brand is feared in the city center of Amiens

The name of the American coffee giant is back in a run. The Enterprise Immobilier agency in charge of the file confirmed the details to be settled. This major international brand makes people the talk of the town and creates a political buzz. A game without consequences.



Reading time:
3 min


Starbucks in Amiens? L’Arlésienne or the refrain lives again. ”
It is confirmed, but these files are complicated, subject to confidentiality, the date, the surface, the place and so on. But in fact it has been discussed for a long time, that this brand focuses on Amiens and that the people of Amiens are waiting for it.
“, explains Romain Marlier, consultant of Enterprise Immobilier who was contacted on Wednesday afternoon after the information provided by our partners from France Bleu Picardie.

There is a business rule: as long as everything is not signed, the furniture is not delivered and so here, the first coffee is not served, everything can go wrong. In addition, Starbucks, like all brands in the world, maintains a strict list of criteria for its facilities. Simply put: a customer must find “his” Starbucks in any store in the world (and be called by his first name when his order is ready). And finally, he alone will manage his communication by making his installation an event.

The arrival of Starbucks has been the talk of the town for months.  A Facebook page was created in 2021, claiming his arrival.
The arrival of Starbucks has been the talk of the town for months. A Facebook page was created in 2021, claiming his arrival. – Photo by Fred Haslin

If it opens in Amiens, it will certainly hit the mark. The sign has its fans here. A Facebook page intended to collect the most signatures to convince the US brand to land here was created in 2021. It also has its detractors: high prices, poor quality, American industrial chain, junk food, nothing is lost. Added to various counter-verses in his own land: working conditions, tax evasion, refusal of unionism (finally accepted at the end of 2021). Finally, for some, Amiens is once again behind the metro, the brand considered out of fashion. Flavors, colors…

Zara eats away at closure rumours

There is someone who in any case surfs this information a lot. Renaud Deschamps, municipal councilor of the opposition did not hesitate to film himself for his Facebook page in front of his announced address of the US coffee giant, the former pharmacy of Jules-Verne in Place Gambetta, ” 90-95% safe” according to its “sources”. A site that is a little more about brand requirements, but can consider small models (corners).

Rumors and various information now spread very quickly in the actions of commercial signs in the center of the city.  Starbucks did not communicate the location and Zara (our photo) suffered from rumors of unfounded closure.
Rumors and various information now spread very quickly in the actions of commercial signs in the center of the city. Starbucks did not communicate the location and Zara (our photo) suffered from rumors of unfounded closure. – Photo by David Vandevoorde

King of the commercial buzz, limit the real estate advisor, the ex-trade assistant produces a lot of this type of videos, which will surely attract him a lot of comments. Even if it means taking risks in the authenticity of the words. He posted a video on July 10 announcing the closure of a major brand rue des Trois-Cailloux.

Something to point the finger at the Zara brand. And this one, according to our information, chose this video that was relayed on social networks badly. The customers panicked. The comments don’t stop. The city’s image took a slap in the face. When in 2020 Zara announced that it would close 1,200 of its 7,400 stores worldwide, it also announced that it would open 450 more and develop online sales. For Amiens that opened 10 years ago, there is no question of closing, even on September 4 as it was agreed. In short. Great atmosphere for the thirty employees who work there. But that, many users of social networks do not care.






Also read

Attention! Concrete drop in the city center of Amiens

Amiens: the associations will meet in the living room on September 10 in the city center

The trotters will return on September 3 at the Petit Saint-Jean track



Continue reading this topic(s):

International Trade Amiens (Somme)

Leave a Reply

Your email address will not be published.