Lamborghini combines the gradual abandonment of the engine with heat

“Lamborghini just had the best semester of its entire existence”, delighted Stephan Winkelmann, president of the Italian super sports car manufacturer. The announcement of the record came during an interview with some European journalists before the presentation of its financial results: the Sant’Agata Bolognese manufacturer delivered 5,090 cars in the first half of 2022, which increased its volumes by 4.9% compared to the first half of 2021. But the surprise comes mainly from the turnover: with 1.332 billion euros, it improved by 33.6% in the same period. Even more favorable, the half-year net result (425 million euros) is higher than the result achieved in the twelve months of the 2021 financial year, where the profit reached 393 million euros.

“Four factors explain this increase in profitability”believes Stephan Winkelmann. “The product mix is ​​developing well and, in each range, customers are moving towards derivative models where we achieve the highest margins”. The Lamborghini range is currently divided into three families: the Urus SUV, launched in 2018, represents 60% of sales. The super sports cars Huracan (2014) and Aventador (2011), whose production ended on July 27, are equipped with V10 and V12 engines. “Customers buy our models with many customization options and requests. Finally, we benefit from a favorable exchange rate between the euro and the dollar”continued Stephan Winkelmann.

From Molsheim to Sant’Agata Bolognese

This strategy of increasing unit margins is already working at Bugatti, where Stephan Winkelmann is at the helm between 2018 and 2021. Under his leadership, no Chiron leaves the Molsheim factory without receiving expensive customization. The same strategy is reproduced, similarly, in Sant’Agata Bolognese with Huracan derivatives (STO, Tecnica) pushed to 640 horsepower and sold up to 50% above the standard price.

In the first half of 2022, the Italian manufacturer achieved the best performance in the United States, the first market followed by China, Germany and the United Kingdom. Fifth is the Middle East. France is tenth. “We have a strong order book equivalent to eighteen months of visibility”observed Stephan Winkelmann, who foresaw “a flurry of new products to come”. The range, quite modest in fact, will remain tight to the small Italian manufacturer. The Urus SUV will experience some design changes in August. A new Huracan derivative is planned for the end of the year. The real innovations will come later, and they will be concerned with machines. “2022 will be our last year with a 100% thermal engine. From 2023 and 2024, we will offer hybrid versions of our current models. The fourth model, coming in 2028, will be our first 100% electric car.announced Stephan Winkelmann.

Mute the Lamborghini sound

Known for the inspiring sound of the twelve cylinder engines of its super sports cars, can Lamborghini convince its customers? “We want to prove that a 100% electric supercar can evoke emotions. For bodywork and design, there is no problem. For performance, longitudinal accelerations are not the only criteria to be considered. Lightness, maneuverability and responding to an electric sports car are topics we continue to work on. For sound, that’s a whole topic.”knew Stephan Winkelmann.

“I am part of this generation (the leader was born in 1964, editor’s note) which will be difficult to agree to provide heat engines. But we work for future generations. Our cars need to be strong and if we can do them well, they will live up to their expectations. “he hoped.

Forced like other car manufacturers to stop the production and sale of combustion engines in 2035, under a regulation adopted on June 8, 2022 by the European Parliament, Lamborghini will have a one-year break by status of this as a small manufacturer. The end of Lamborghini hybrids is therefore scheduled for 2036. To finance the evolution of his range, Stephan Winkelmann plans an investment of 1.8 billion euros “self-financing”. This does not include an IPO of this Volkswagen subsidiary.

“The successor to the Urus will be electric”, Stephan Winkelmann has announced. There is no stopping for future super sports cars, starting with the expected replacement of the Aventador. “We are not in a hurry. Synthetic fuels are still an option, until now. But we have already seen that megacities, such as Paris, London and Chinese cities, want to establish their own schedule of car engines. We are asking for unified rules and waiting to see more clarification. If everyone does what they want locally, it will be a disaster for us”predicted by Stephan Winkelmann.