we summarize for you the sling of users who forced the social network to stop its new version

Instagram, shovels and shovels and extreme anger. If the application of photos and videos really wants to look like its competitor TikTok, some of the millions of users around the world do not seem to like its new version. Starting with American stars Kylie Jenner and Kim Kardashian. Faced with a large campaign against the new features offered, the social network ended, Thursday, July 28, by stopping the update. Franceinfo summarizes for you this change of strategy that led to the sling.

1April 20: Instagram announced a new version

Mid April, IInstagram boss posts a video on Twitter to announce a change. Adam Mosseri explained that the application will be soon original content will rank better at the expense of existing content that is just reposted. The purpose of the company, which is owned by the social media giant Meta (Facebook), isencourage Instagrammers to create their own videos, called Reels. And, at the same time, to prohibit sharing TikTok videos on its social network, burying them in the rank determined by the algorithm.

Instagram is not the first network that wants to copy the competitor TikTok, famous for its format of short and attractive videos. At the end of January, Facebook realized that some competing platforms were hurting its growth, especially among young people. “People have more choices about how they want to spend their time. And apps like TikTok are growing very fast,” then lined up Mark Zuckerberg, the founder and boss of Meta.

2July 23: Users started a petition to stop the update

But many Instagrammers are disappointed with this new version that looks like TikTok. To the point start a petition on change.org. The title is unmistakable: MAKE AN INSTAGRAM INSTAGRAM”. Recreate Instagram Instagram. Stop trying to be TikTok, I just want to see cool pictures of my friends”explains the text. Friday, July 29 at noon, more than 230,000 people have already signed it. I’m on Instagram FOR Instagram, not for TikTok, Facebook, Snapchat…” upset a signatory.

The sling does not stop there: a visual call for the return of the old version of Instagram, and first published by the American photographer Tati Bruening, is also widely shared on social networks.

3July 26: Kim Kardashian and Kylie Jenner take over Instagram

Kylie Jenner is the most followed woman on Instagram so far. So when the American influencer from reality TV shares with his 361 million subscribers visually asking for the return of the old Instagram, the social network teams have reason to worry.

This is what he did on Tuesday July 26 in one of his stories (an ephemeral content that can be consulted for 24 hours) taking care to add the word “PLEASEEEEEEE” (with six E’s). His sister Kim Kardashian (326 million subscribers) imitates him slowly.

4July 28: Instagram announced that it will suspend its new version

The boss of Instagram probably remembers that Kylie Jenner has causing Snapchat to lose $1.3 billion in value less than 24 hours later posted a tweet. In any case, the sling of users seems to be winning the game (at least for now): in an interview (in English) GIVEN in the special Platformer newsletter, Thursday July 28, the boss of Instagram announced to stop the test. “We have to leave (…) and come back with a new formula”, explained Adam Mosseri. The number of contents “recommended” of users through its algorithm will also decrease, at least temporarily. Because the boss will take care of it specifically this “The withdrawal announced today by Instagram is not permanent”.

“I’m glad we’re taking risks – if we don’t fail sometimes, we’re not brave.”

Instagram boss Adam Mosseri

in the special “Platformer” newsletter

Social media expert Debra Aho Williamson believes so “tAll these worries will disappear”. “But it shows that Instagram needs to succeed in its evolution, or risk losing some of its biggest fans.Insider intelligence analyst also said. Facebook’s user base in the US is barely growing, and while Instagram is helping to move the boat forward, we’re starting to see a slowdown among teenagers and young adults.

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