This Thursday, July 21, Michel Biero, Executive Purchasing and Marketing Director of france, microphone detailed in Europe 1 some steps related to the prices of school supplies. In fact, inflation continues to rise and back-to-school products are inevitable. An increasingly difficult situation for even the most modest families. To help parents, the German brand plans specifically to VAT will be removed of school supplies, resulting in a reduction in the price of 20%.
Inflation, estimated in June at 5.8% for a year according to INSEE, continues to rise in France and hinders many wallets during the shopping season. According to Michel Biero, Lidl stores remain ” more advantage for our customers, because of our model, although we also suffer from inflation. » “LThe products that have increased the most are pasta, oil, mustard, paper, paper towels… We are at about 4.5% inflation and we will reach 5 or 5.5% inflation. ’tis the end of summer, then maybe 7% at the end of the year.“, he remembered. The hard discount company is therefore wanted comforting homes.
In the context of inflation affecting consumption, #Lidl launched from 19/05 the device “The development worth the cost” ➡️ 1 hour per month, thanks for the application #LIDLPLUScustomers receive a 5% discount at checkout on all products #lidl in France pic.twitter.com/6g2w1NfHHH
– Lidl France (@lidlfrance) May 16, 2022
Measures to support French purchasing power
In an attempt to support consumers, Lidl has already launched a measure directly related to purchasing power the france. The company has ” put the ‘increase‘, ie 5% discount in the entire store, without product limitations. “We didn’t expect a such success“, welcomed Michel Biero. ” It should last until the end of August, but we are thinking about extending it or doing other operations to limit the prices. “, he added.
Lidl wants to continue its steps and offers a help for families. The executive director announced that the stores VAT will be removed of school supplies. This end” will be available in a few days. » ” We help consumers by offering 20% discount above, therefore by completely abolishing VAT altogether school products.“, he explained. A good way to help parents, especially since the price of school supplies may increase this 2022-2023 school year.
According to Europe 1, the next school year must be spent on average 200 € for sixth graders. The back-to-school shopping bill has only been increasing for a few years. It will be close to 200 euros in 2021, against 197.58 euros in 2020, 195.58 euros in 2019 and 190.24 euros in 2016. “My budget will be based on the price increase, of course, it has been anticipated. », a mother explained to Franceinfo. For example, the notebook prices increased by 18% in one year. Highlighters, on the other hand, have seen their prices rise by a 38% increase.
Families have to deal with inflation
Some families already have waiting to buy school supplies. They share a desire to avoid the consequences of inflation in product prices as much as possible. Olivier Dauvers, retail specialist, explained to Franceinfo: “It’s better to buy everything you need now (…) because in the coming months it will be expensive inevitably more expensive. » the used supplies also a great way to reduce the total cost of back-to-school purchases.
Associations work to help the poorest families. ” Everything related to notebooks, sheets, pens, these products will generally increase in 15 to 20% and accumulated many necessary supplies, it, at last, a enormous amount. A family with a male student needs about 500 to 600 euros.“, supports Eric Labastie, Secretary General of FCPE.
Like Lidl, some brands of retail make sure to do their best to keep the wallet families. ” We don’t have a 40% increase in calculators, we don’t have a 20% inflation in our notebooks.“, manager shared ” school children from Auchan to Europe 1. However, distributors may struggle to contain rising costs in the coming months. In fact, INSEE plans a 6.8% inflation at the end of the year.