“Why blindly use sanctions that don’t need to hit Russia’s war effort?”

“This situation is not without impact on the sanctions decided by the G7, NATO and the European Union, the consequences of which will have boomerang effects first on the European economies.” artjazz / stock.adobe.com

FIGAROVOX/TRIBUNE – If the unacceptable aggression in Ukraine must be strongly condemned, the sanctions decided against Russia severely punish European companies, warns the general manager of the L’Occitanie group, Reinold Geiger.

Reinold Geiger is the managing director of the L’Occitanie group.


The euro collapsed and fell almost to parity with the dollar and the Swiss franc. The ruble is at an all-time high despite sanctions imposed since the invasion of Ukraine. This may not be the desired effect!

The businessman that I am can only worry, especially since inflation is rising and recession is looming.

By deciding to attack Ukraine, President Putin has brought war to Europe’s doorstep.

This aggression is unacceptable and must be strongly condemned. So should we judge Russians who have nothing to do with President Putin’s autocratic decisions?

So should we implement all the sanctions that needlessly hit the Russian war effort?

Although the Western countries are not at war, the fact remains that relations with Putin’s Russia are now seriously sour.

Although the Europe of Twenty-Seven has finally given itself some means of developing a unified defense, it is still in its infancy. The United States remains essential to its powerful nuclear arsenal because the nuclear forces of France and Britain cannot maintain an effective deterrent against Russia.

This situation is not without impact on the sanctions decided by the G7, NATO and the European Union, the consequences of which will have boomerang effects first on the European economies.

For his part, President Putin, who has forged a special relationship with his Chinese counterpart XI Jinping, seems unfazed by the sanctions on Russian gas and oil. It is now exported more to China but also to India while the bans are punishing European countries.

This is not the first time that the sanctions initiated by the United States have directly affected European companies, as happened during the withdrawal from the Vienna Agreement on the nuclear power of Iran. History is now repeating itself in Russia in a more destructive way.

There is nothing simple in this conflict, but how not to fail when, overnight, years of work are called into question by bad decisions?

Reinold Geiger.

The prestigious Yale University, which positions itself as a censor of the industrial world, has made a list of companies operating in Russia, giving good and bad points depending on whether these companies stopped their presence in the country.

This list of names of companies with activities in Russia was thus thrown into social networks which then went wild.

During that time, in less than an hour, L’Occitane had to face several hundred attacks and as many boycott threats to get it out of Russia. What it unfortunately has to do is because the revenge of Internet users has become unbearable and risks jeopardizing its activities in other regions of the world.

For more than a quarter of a century of hard work we have built a successful business in Russia. It is with great sadness that I think of our 720 employees that we have to leave behind when we leave the country.

However, our presence, like many SMEs, does not contribute in any way to Putin’s war effort and cannot be called collaborationist.

There is nothing simple in this conflict, but how not to fail when, overnight, years of work are called into question by bad decisions?

Let’s not hide our face, this is also the disappointment that prevails when we see Europe retreating from Russia and giving pride of place to Russian and Asian companies.

The entrepreneur faced with a fait accompli has no choice but to trust the politicians who in the end judge the fate of the people who chose them.

We can’t blame the United States if they protect their interests, but we should be worried if Europe lags behind because it no longer has visionaries to defend and claim its destiny like they did in Churchill’s time. , Adenauer, deGaulle.

A glimmer despite this conflict, the agreement on cereals signed on Friday, July 22 by Russia, Ukraine, Turkey and the UN. It is true, the agreement is very weak, but we have to keep it to have hope of ending this war.

Once peace is signed and sanctions lifted, patience will be needed to regain lost market share.

Disappointment can be easy because the entrepreneurial fiber never fades.


SEE ALSO – Russian oil, oligarchs… Emmanuel Macron announces a “sixth package of sanctions”

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