Logitech Aurora wants to defy stereotypes

To satisfy as many people as possible, Logitech G unveiled the Aurora accessory collection on Tuesday, which is meant to be “genderless and inclusive”. Keyboards, mice and headsets in soft colors and elegant finishes, painted with a little RGB, to satisfy female gamers, but not only.

The new Aurora collection launched by Logitech G for female gamers, but not forgetting the gamers // Source: FRANDROID — Chloé PERTUIS

A few years ago, pink was fashionable for brands to try to seduce a female target fan of video games or anxious to get away from the usual black, brown, gray or white Tech products. Many helmets, keyboards or even mice became rose-like and bloomed everywhere. Ladies, if you don’t like pink, you’re missing out. Gentlemen, if that’s what you want, it doesn’t have to be this way…

In other times, in other customs. The time has come to offer material for everyone and if possible entertainment. With Aurora, its new collection unveiled on Tuesday, Logitech remembers that almost one in two players is a gamer and that women also have the right to ask for something other than black or gray from ” big players”. Especially if they are occasional players, who have no desire to invest astronomical sums to buy slightly more attractive products.

A “genderless and inclusive” range.

With Aurora, here is a selection of PC and other accessories that are above all “genderless and inclusive”. Because there is no reason why they are only meant for women. The goal is to erase stereotypes that may be widespread. But the products are nevertheless designed by women for women. “With Aurora, we created a collection that takes gender differences into account, focusing on comfort, ease and flexibility.“, recognized even Ujesh Desai, vice-president and General Manager of Logitech G, the range of sports accessories from the Swiss manufacturer.

Logitech G Aurora headset G735
The small halo of the helmet, the RGB button from the Aurora collection for all products // Source: FRANDROID — Chloé PERTUIS

To attract players, you need to know their needs and expectations. At Logitech, we therefore study the subject in depth to arrive at products with an elegant design, but still offering the best for gaming. So there is a G705 wireless mouse, G713 wired and G715 wireless keyboard, or even the G735 wireless headset.

Aurora is above all a marked aesthetic choice. All accessories are white with RGB accents and translucent materials for some light. But every time we find possible more colorful keys with green, pink or blue variations and even 8 customizable accessories (keyboard and headset in mind).

And they are all based on three key principles: comfort to have headsets suitable for long hair, wearing glasses or earrings, mice that can be used by small hands and delicate textures to play as much as possible. . Here, there are no sharp edges or beautiful aesthetics, the design is designed for maximum with optimized personalization, in the form as well as through the G Hub for many lighting options and lights animation selectable from four “Play moods”.

RGB, simplicity and customization

But these accessories are not only about design. They also provide really useful functions for gaming or simply having fun while working. The G735 headset offers dual audio mixing (two sources) with Blue VO!CE mic technology so that the gamer’s voice is perfectly modulated by the sound of the game. This will also allow you to save your audio settings on the G Hub from the helmet.

It shows more than 56 hours of autonomy without activating RGB (just over 16 hours of continuous RGB playback). But it would be a shame to deprive yourself of this small touch of elegant color for a helmet that is also perfect for small heads and nice to wear. It takes advantage of Logitech G’s Lightspeed wireless technology for faster connection or via Bluetooth to a PC such as a smartphone or any other compatible device.

Logitech G Aurora headset G735
The Logitech Aurora G735 headset // Source: FRANDROID — Chloé PERTUIS

The headphones have control buttons on the back, including a button to quickly switch to mute mode. Note that colored earpieces (pink or green) can be purchased as an option to personalize the helmet.

The keyboard comes in both wired or wireless versions, on the same White Mist white base. The advertised performances do not differ in any way. Here we find a compact version TKL with adjustable height. The G715 touts 25 hours of gaming battery life via Lightspeed wireless connection or Bluetooth. Both of them are accompanied by an elegant cloud-shaped palm rest with a beautiful texture.

Four buttons decorate the keyboard and a wheel to control the media when needed. They also have three options for transferring between different sources (PC, Mac, smartphone, tablet, etc.). As an option, it is possible to opt for colored keys to give the keyboard a little more flair by changing the keys or by choosing a green or pink flat top as an outline.

A desire to be at the crossroads of gaming and lifestyle can be seen even in the G705 mouse in a small format and featherweight (85 g) that is intended to be ultra-responsive, and also elegant in its luminous halo. To this, Logitech has added a Blue Yeti microphone, a brand that belongs to it. A way to complete the perfect setup for streaming your games with two colors to choose from (white or Pink Dawn). This is the exact same mic as the iconic Blue product. Its Blue Vo!ce software adds vocal effects to it to speak like a robot or Chimpmunk, advanced studio tools and stream overlays for Streamlabs.

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Blue’s Yeti microphone is white and pink // Source: FRANDROID — Chloé PERTUIS

Logitech G Aurora Collection Price and Availability

All products are available on the Logitech G site and from partner stores.

The Logitech G735 headset is sold for 229 euros, the G715 wireless and G713 wired keyboards are offered respectively for 199 euros and 169 euros. The G705 mouse is sold for 99 euros. The special edition of the Blue Yeti Aurora USB microphone is announced for 139 euros.


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