Just two years from the opening of the 2024 Olympic Games, the organizing committee (Cojo) revealed its slogan. After the “made for sharing” stage of candidacy, Paris 2024 is now the launch of an invitation to the whole world with an interesting “Let’s open the Games”, the new message that will be shown now everywhere. “A slogan is used to share with the public a dynamic, an atmosphere, it is also a way to sum up our project,” says Julie Matikhine, brand director.
This slogan was created within the brand and event management teams (the same ones that work, in particular, on the opening ceremony and the mascot). “We ask ourselves what are the main marks of Paris 2024, continues the director. Although it is the opening of the marathon to the general public, the Paris 2024 club, which unites the French we promise to can participate in the Games with us, or even the opening ceremony in the heart of the city, and the opening of the territories through the Terre de Jeux program, we want to organize the Games for the benefit of as many people as possible. slogan also responds to a “desire for non-standards, disruption and new things”: faster, higher, stronger, more inspired, more inclusive, more daring, more rhythmic, more fraternal.
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“This is an invitation to the whole world to come and experience new emotions, together. Our Games are the promise of new experiences and thrills. New disciplines, competitions outside the walls in the heart of Paris, a unique opening ceremony on the Seine, the marathon for everyone, so that everyone can run this legendary Olympic event, such as athlete”, pointed out the organizing committee.
Thus Paris 2024 opens “Sports in different forms”, with 11 themes, around the main cursors of the project: