By means of Amelie Tomas
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Laurent Baltazar kept a cool head despite the ambient frenzy. The business manager, based in Sainte-Sève, nearby Morlaix (Finistere)overwhelmed with requests.
With the rise in fuel prices, Éco l’eau, its water hybridization kit installed in car engines, is a hit.
20% less fuel
And for good reason, the businessman boasts a 20% fuel savings, generally. “There are also gains in terms of engine durability. It doesn’t clog as much, so it lasts longer. We’re winning all over because there’s reducing pollution. Fine particles and CO2 emissions can be reduced by up to 30%. »
Le Morlaisien’s sales pitch is not based on studies, but on customer feedback: “Those from the field! Better than test strips. We are pragmatic! »
In a few words, the entrepreneur summarizes how his product works:
This is water doping. The engine’s performance is boosted by a natural process: water that turns into mist and feeds the engine through the air intake.
Computer scientist and accountant, Laurent Baltazar made his kit self taught“after reading the article by Science and Life ». For two years, he researched and tested his process, until he was satisfied. “I did not invent the principle, but I did made my product. It’s not just me, there is competition. »
A year’s turnover in a month
His kit was successfully marketed in 2012. The person has experienced peaks of activity, related to the increase in fuel prices, such as 2018 and the crisis of yellow vests.
Since March 2022 and the increase in pump prices, its product has snapped. “In March, in one month, we achieved a year’s turnover, said Laurent Baltazar. And since, every monthwe recorded 50% growth. »
On average, the company reaches 150,000 euros in turnover every year, excluding the health crisis. “Covid had a good effect on us, but we took advantage of it to stock up and improve the network and processes. »
Installation alone or in a garage
“The kit adapts to all heat engines», said Laurent Baltazar, who sells a hundred every week. Those of cars but also of trucks, agricultural machinery, generators… He is now thinking about adapting them to trawlers.
The kit is sold on the internet at 599 euros (shipping possible) without installation. “It’s easy to install, as long as you have the mechanics and timing,” the contractor said. And to be clear from the beginning:
If it is not installed correctly, there is no effect on the machine, but the storage is not there.
The kit goes for 1090 euros with installation by a professional for a light car, 1290 euros for a utility.
For a decade, the company provided the interventions alone. To meet the demand, it has been relying since the beginning of the year a network of franchised garages, mostly settled in the Great West. Currently they are 22, the goal is to reach fifty by the end of the year.
A “timeless” product
Laurent Baltazar promotes a product that is “timeless and maintenance-free”. Some customers use it for 10 years. The kit can also be uninstalled to put back on another car.
On average, it takes 20,000 km to amortize it. Some do it for three months, others for two years.
The company realized 80% of its sales in France. To date, 80% of these have come from individuals. “At the end of the year, the trend had to be reversed. More and more professionals approached Éco l’eau. Laurent Baltazar won contracts with big groups like Eiffage, Dior or Centragri.
The entrepreneur now has 12 people. The workforce will grow to about 20 by the end of the year, and in September it will open a showroom 90m2, along the expressway. “You have to grow in step, supporting Finistère. Nothing is gained, you have to keep the situation under control. »
The requested state
From the beginning, Laurent Baltazar struggled to improve his process, to adapt to the evolution of machines. “I saw the ecological aspect before storage,” he argued.
With the ambition to see its process “ecologically validated” by the State. “As we have economic weight, we listen more. There is still work to be done, but we are starting to talk about ourselves. »
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