For several weeks, Booba launched a fierce fight against excessive influence. Dubious dropshipping, personal training account (CPF) scams, promotions on stock market trading sites… Duke is involved, but at what cost?
In his fight, he first targeted one influencer in particular: Marc Blata. Former friend and participant in shows like Angels or La Belle and her almost charming princes, the influencer is still chosen by Booba today. The rapper specifically accused him of promoting an NFT project that was actually a scam, promoting a trading site known as “Islamic” or to organize fraudulent contests.
The two individuals continued to respond to each other on social networks for weeks. Amidst personal attacks and criticisms of all kinds, this story seems far from over.
Magali Berdah, headliner of influence
After focusing on Marc Blata and making various accusations against several influencers (Nadé Blata, Maeva Ghennam, Sarah Fraisou, Dylan Thiry, etc.), Booba decided to attack the most famous influencer agent in industry. , Magali Berdah. At the age of 40, he is the head of the agency Shauna Events, the French leader in “e-influencer” marketing, and is especially known as a columnist in Don’t touch My TV on C8, program presented by Cyril Hanouna.
Booba criticized Magali Berdah for her misleading marketing influence, but the agent decided too early to file a harassment complaint against the rapper. The artist’s criticisms on social networks against him brought a wave of hatred against him. Part of the Booba community mobilized and sought to provide evidence against Magali Berdah, while another part released steam against the boss.
Magali Berdah recently got the suspension of Booba’s Instagram account, a priori thanks to these accusations. One of his lawyers, Jade Dousselin, spoke into the microphone in the worldwarns: “Don’t write it off as a ‘clash’ like we hear in the media. We are talking about serious crimes. “ His client added: “I was harassed, threatened to kill”.
A sincere fight
According to Booba’s entourage and his lawyer, Patrick Klugman, the rapper’s fight is sincere. Shocked by the excessive marketing of influence, which mainly targets young people, naturally the artist also submitted a complaint. “orn is in front of something systemic. They are fake stars, who […] get fake accounts to sell fake products. The only real thing is consumer damage”says Patrick Klugman for The world.
Magali Berdah’s accusations do this fight a disservice because Booba is accused of publishing mocking tweets, of sharing the agent’s address on social networks or of discussing a sextape that is completely fake. For Magali Berdah, these personal attacks destroy any form of sincerity on the part of the artist: “He got into it because he saw that it worked”.
Honestly, Booba’s involvement in this case is neat. At the beginning of July, she launched the hashtag #influvoleurs against Shauna Events. The goal of this initiative? Collect as many testimonials as possible on the products sold by the agency’s influencers. A mailbox is also set up for the same purpose. More than 300 declarations have been collected, with the intention of presenting them to the fraud department. Dropshipping, promotion of CPF scams… more evidence may rain on Magali Berdah.
Conforms to the policy
The government recently adopted strengthening sanctions against scams and aggressive commercial practices. This is one of the measures initiated by the government and promoted by Bruno Le Maire, Minister of Economy.
Shortly after being asked hundreds of times by Booba and his community, the minister sent a series of tweets that seemed to be the answer to all these requests. Coincidence or real accelerator? The minister’s office said this time could be a result of chance.
This weekend, Booba plans to speed up and end what he calls #berdahgateweek. repeated “The master is coming” in his various tweets, the case is likely to increase in the coming weeks.