Lidl doesn’t just release products that are quickly out of stock because they’re popular. When the brand realizes that consumers love its products, it releases them again. It’s simple: it allows him to retain new customers who are tempted by very positive word-of-mouth. Now, a flagship product you’ve heard of is making a comeback!
Lidl’s drill-driver is back on the shelves
On Instagram, the Lidl France account announced the good news. ” You’ve been waiting for it, it’s back! The #Parkside cordless drill-driver* is back with its set of 73 accessories and its carrying case. A prerequisite for successful work this Thursday at the supermarket!“. The brand knows that DIY fans have been waiting for the release of this product for weeks. It has to be said that it quickly went out of stock everywhere.
And for good reason, a quality screwdriver-drill at this price is unheard of. The product is offered for only 89.99 euros. It is guaranteed for three years and is available in Lidl stores… on a first come, first served basis. In fact, we will not be surprised to see this important tool very quickly, as in the previous times it was placed on the shelves.
Prepare your autumn thanks to Lidl!
This is not the only product that will appeal to lovers of crafts and DIY. Lidl knows there are many of you out there and so has pulled out all the stops for you. One thinks for example of the pressure cleaner sold by the German brand. Hold tight. This cleaner is available for only 49.99 euros. This is especially useful in the fall, the time of year when fungi, mold or moss plants usually take up residence. Thanks to this cleaner, all surfaces will be smooth in a few minutes. If you have a terrace or an outside, this is important.
In fact, the cleaner can be used perfectly on the walls, on the floor, and for garden furniture. In addition, you can easily carry out the maintenance of outdoor stairs. The tasks will be completed. You will be happy to use this device that will save you a lot of time.
How did the sign become so fashionable and adored by all?
The transformation of Lidl’s image happened slowly, over several years. Today, not only everyone knows the German brand, but everyone loves its products. However, this is not always the case. A few years ago, Lidl dragged a lackluster image usually stuck with discount brands.. It is then considered that these brands are not equivalent to Carrefour, Intermarché, or Auchan. The French think that inexpensive products are not very good (for food) and not very effective (for others). But Lidl has shattered this image. Thanks to the new stores, more modern, but still offering discounted prices. And above all, thanks to the crisis, which pushed many consumers to go to Lidl to save money. They soon realized that they were wrong this time.
But the big marketing coup is Monsieur Cuisine Connect, Lidl’s multifunction kitchen robot. With this robot, the brand has convinced the most reluctant that it can offer top-of-the-range products, without prohibitive prices. Before the German brand, only a small part of the population could afford this product reserved for a niche. Thanks to Lidl, everyone has one at home.
Since then, Lidl has enjoyed a flattering reputation. Consumers eagerly await new releases. And the brand pleases everyone with beauty products, household cleaning products, fans, clothes, kitchen products… To stay in the game, Lidl must continue on this path.
And it is not the current inflation that will stop him from continuing to win over customers. Especially since it now offers, for all those who have a loyalty card available at Lidl Plus, a 5% reduction on your purchases. Not including all other coupons available with promotions.